The politics of destination marketing
نویسندگان
چکیده
منابع مشابه
Blog success factors: Opportunities for destination marketing
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
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ژورنال
عنوان ژورنال: Journal of Place Management and Development
سال: 2012
ISSN: 1753-8335
DOI: 10.1108/17538331211209031